Case Study by Dotcom Reps

Overview

Since taking the reins of the Tub O’ Towels Amazon strategy in 2013, Dotcom Reps has been on a decade-long mission to transform a strong retail brand into a digital titan. The TW90 — a 90-count tub of heavy-duty cleaning wipes — has consistently ranked as #1 in Amazon’s Commercial Disposable Wipes category. But in 2025, we didn’t just hold that spot — we widened the gap.

The Challenge

By 2023, TW90 was already a recognized brand leader on Amazon. But growth had plateaued. Competitors were multiplying. Costs were rising. Dotcom Reps needed to ensure Tub O’ Towels didn't just defend its crown — it had to grow its market share, increase AOV (Average Order Value), and build even deeper customer loyalty.

Market Share Domination

In 2025, TW90 not only held its position but also expanded its footprint. While the closest competitor (Scott Shop Towels) had ~10,000 reviews, TW90 surpassed 56,000. Our strategic combination of product defense, advertising coverage, and search share of voice ensured competitors couldn't gain ground.

Bonus: The TW90 2-pack became the #4 best seller, giving Tub O’ Towels two dominant ASINs in the top 5 — a rare feat in this space.

Real Customer Feedback, Real Results

We track sentiment rigorously. Here’s what customers loved:

• “These wipes are magic on grease, paint, even permanent marker.”
• “One wipe does the job of ten regular ones.”
• “I’ve used these for years — and now I subscribe monthly.”