Pay-Per-Click Advertising

Illustration showing that sponsored brand ads show at top in Amazon SERP, then sponsored products, and then organic listings

PPC Advertisement Optimization Management For Amazon Sellers

A few short years ago, Amazon.com decided to offer a CPC (cost per click) advertising model to help sellers create artificial relevance for an ASIN, and it has since exploded into one of the fastest growing ad platforms on the internet. The purpose is to provide an additional way to drive traffic and promote awareness about your detail pages. The program first began as an exclusive to 1P vendors only (Vendor Central) but has since become widely used by 3P vendors on the Seller Central platform as well. Within the Amazon advertisement family, you have control over all advertising and your Brand Store (formally Brand Page) for your brand(s) sold on Amazon.com.

Amazon advertising is definitely complicated, and we will be the first to tell you that it is the most complex part of marketing a product for sale on Amazon.com. Ask us how you can rank higher using Amazon Ads.

In comparison with other ad channels Amazon PPC is generally very effective because it allows you to reach shoppers where they actually make purchases (i.e. on Amazon). Amazon PPC allows you to promote your products with highly visible placements on Amazon, with ads appearing on desktop and mobile browsers as well as on Amazon’s app.

With Amazon PPC, you’re able to choose from different Amazon ad types depending on your goals, you can control and flexibly set and scale your budget, and you are easily able to see how your ads have performed with a variety of detailed reports. Amazon PPC offers a portfolio of different targeting methods from keywords to categories, brands, and products (ASINs—Amazon Standard Identification Numbers) as well as remarketing on external websites to ensure that your message is reaching the desired audience.

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Amazon PPC advertising management dashboard