15+ Tips to Reduce Amazon FBA Fees in 2024

Adam Wilkens


1. Optimize Packaging Size and Weight

Reducing Amazon FBA fees in 2024 requires strategic planning and execution. One effective method is to shrink your product's packaging. By minimizing the size of your packaging, you not only reduce the weight but also lower the shipping volume, which directly impacts your FBA fees. This approach not only helps in how to reduce shipping cost on Amazon but also makes your product more environmentally friendly, appealing to eco-conscious consumers. Carefully consider the packaging design to ensure it remains protective and attractive while taking up less space.

2. Lighten Packaging Materials

Another tip to reduce Amazon fees is to lighten your product's packaging. The weight of your package plays a significant role in determining your FBA fees. Materials such as lightweight cardboard or plastic can significantly decrease the overall weight without compromising the integrity of your product. This method is particularly effective in how to reduce cost on Amazon, allowing you to maintain product quality while reducing transportation and handling costs. Always aim for a balance between durability and weight efficiency.

3. Bulk Packing Strategy

Bulk packing your products to Amazon can also lead to substantial savings on FBA fees. By sending your products in bulk and letting Amazon handle the individual packaging, you save on both shipping and preparation costs. This strategy not only simplifies logistics but also speeds up the replenishment process. It’s a smart way to reduce handling times and costs, contributing to more efficient inventory management and reduced overall expenses on Amazon.

4. Pre-labeling Items

Pre-labeling your items with a UPC code or an FNSKU built into the item tag or product art is a savvy move. This step eliminates the need for Amazon to apply these labels for you, thus avoiding prep fees. It’s a straightforward yet effective method to reduce operational costs, enhancing your product’s readiness for FBA and speeding up the inventory process. Incorporating these identifiers into your product design or packaging from the beginning can save you time and money, making it an essential tactic for cost-conscious sellers.

5. Source Materials Cost-effectively

Finding alternative low-cost suppliers is crucial in reducing your Amazon FBA fees. By sourcing materials or products at a lower cost, you can significantly decrease your cost of goods sold (COGS), which directly affects your profit margin and competitiveness on Amazon. This strategy requires thorough market research and negotiation skills but can lead to significant long-term savings. Always ensure the quality of your products remains high, as this will affect customer satisfaction and your brand’s reputation.

6. Implement "Shrinkflation" Tactics

The concept of "shrinkflation," while controversial, is becoming increasingly relevant in 2024. By slightly reducing the size or quantity of your product without altering the price, you can manage your costs more effectively without significantly impacting the customer's perception of value. This approach requires careful consideration to avoid customer dissatisfaction but can be a viable strategy to manage rising costs and reduce FBA fees indirectly.

7. Offer Multi-pack Options

Offering your products in multi-packs is another excellent way to reduce Amazon fees. This strategy not only increases the average order value but also decreases the per-unit shipping and handling costs associated with FBA. Customers appreciate the convenience and value of purchasing in bulk, making it a win-win for both parties. Carefully analyze your product range to identify opportunities for bundling items in a way that appeals to your target market.

8. Direct Shipping from Manufacturer

Shipping your products directly from the manufacturer to FBA can lead to significant cost savings. This eliminates the need for intermediary storage and handling, reducing both time and expense. It requires close coordination with your suppliers and a clear understanding of Amazon's packaging and preparation requirements. However, when executed correctly, it streamlines your supply chain and minimizes FBA fees, making it an effective cost-reduction strategy.

9. DIY Artwork with Canva

Using Canva to DIY your artwork is a budget-friendly approach to brand presentation. High-quality visuals are essential for attracting customers on Amazon, but professional design services can be costly. Canva offers a user-friendly platform with numerous templates, allowing you to create attractive product images and branding materials at a fraction of the cost. This DIY approach helps in reducing overhead costs while maintaining a professional online presence.

10. Opt for Lower Referral Fee Categories

Moving your product into categories with lower referral rates is a strategic way to reduce Amazon fees. Different categories have varying fee structures, and selecting one with a lower referral fee can significantly impact your margins. This requires a deep understanding of Amazon’s fee schedule and category requirements. Ensure your product fits naturally within the selected category to maintain relevance and search visibility, optimizing your profitability.

11. Choose the Independent Plan

Consider selling on the independent plan rather than the professional plan if your sales volume does not justify the latter's costs. The professional plan offers additional features but comes at a fixed monthly fee. If you're selling in lower volumes, switching to the independent plan can save you money on unnecessary fees. Evaluate your sales and choose the plan that best fits your current business needs, keeping in mind that you can always upgrade as your sales grow.

12. Optimize Inbound Shipping Placement

Choosing the placement fee for inbound shipping can optimize your logistics costs. This option allows you to ship to fewer fulfillment centers, reducing shipping expenses. While there's a fee associated with this service, the overall savings on shipping can outweigh the costs, especially for sellers with large or heavy items. Analyze your shipping patterns and consider this option to streamline your inbound logistics and reduce Amazon FBA fees.

13. Plan Inventory Restocking to Avoid Peak Seasons

Avoid buying inbound freight from Amazon during peak seasons, as this can lead to significantly higher costs. The demand for shipping services increases during these times, causing prices to surge. By planning your inventory restocking in advance and avoiding peak seasons, you can benefit from lower shipping rates. Establishing relationships with third-party logistics providers can offer more competitive rates and flexibility, aiding in how to reduce shipping cost on Amazon. This proactive approach to inventory management can result in considerable savings over time.

14. Manage Inventory Turnover

Keeping only 30 days of inventory in the Amazon Fulfillment Center network is a strategic move to avoid long-term storage fees. Amazon charges for inventory that sits in their fulfillment centers for an extended period, which can quickly add up and eat into your profit margins. By closely monitoring your inventory turnover rates and adjusting your stock levels accordingly, you can minimize these fees. This practice requires precise inventory forecasting but is essential in how to reduce cost on Amazon. Additionally, it ensures your products are fresh and reduces the risk of obsolescence.

15. Master PPC Advertising

Mastering the art of Pay-Per-Click (PPC) advertising through self-education, particularly via YouTube tutorials, can significantly lower your advertising costs on Amazon. Efficient PPC campaigns drive targeted traffic to your product listings without unnecessary expenditure. By learning to optimize your ad spend, focusing on high-converting keywords, and continuously refining your ad strategy based on performance data, you can achieve better results with a lower budget. This not only helps in reducing Amazon fees but also enhances your overall profitability. Investing time in education and experimentation is key to mastering cost-effective advertising strategies.

16. Consider Fulfillment by Merchant (FBM)

Switching from FBA to Fulfillment by Merchant (FBM) is a viable strategy for sellers looking to avoid rising fulfillment costs. With FBM, you take control of storing, packing, and shipping your products directly to customers. This option can lead to significant savings, especially for products with higher margins, less frequent sales, or those that are oversized and incur hefty FBA fees. It requires more hands-on management and logistics planning but allows for greater control over shipping methods and costs. Carefully evaluate your operational capacity and customer service expectations to determine if FBM is the right choice for your business.

17. Drive Organic Traffic

Going 100% organic without PPC ads and driving traffic through killer content and strategic social media posting is another innovative approach to reduce Amazon fees. By creating compelling, value-packed content that resonates with your target audience and leveraging the power of social media platforms, you can attract and direct potential customers to your Amazon listings without the direct cost of advertising. This strategy requires a deep understanding of your audience, creative content creation skills, and consistent engagement on social media channels. It's a long-term approach that builds brand awareness and loyalty, contributing to organic growth and reduced reliance on paid advertising channels.

18. Proactive Inventory Management

Creating a removal order for any slow-selling inventory from FBA is a proactive measure to cut down on warehousing costs. Amazon's storage fees can accumulate quickly for items that do not turn over frequently, diminishing your profit margins. By identifying and removing these items from Amazon's fulfillment centers, you can reduce unnecessary costs and reassess your strategy for these products. This might involve looking for alternative sales channels, discounting the items to move inventory, or revising your product offerings. Efficient inventory management is crucial in minimizing FBA fees and maximizing your returns on investment.

By partnering with an Amazon Consulting Agency, sellers can get expert guidance and support to reduce costs and enhance profitability on the platform.