From Google to Amazon: Driving Off-Site Traffic to Your Brand Listings with SEO

Adam Wilkens


Amazon sellers looking to drive traffic to their product pages from external sources have a variety of strategies at their disposal. Here's a comprehensive approach based on various aspects like search engines, social media, events, and more:

  1. Search Engine Marketing (SEO): Optimize your content to rank higher in search engine results through SEO strategies to attract organic traffic.

  2. Google Ads and Shopping Ads: Use Google Adwords to place targeted ads that appear in Google's search results and shopping tabs.

  3. Bing Ads: Similar to Google Ads, leverage Microsoft Advertising for a different audience that uses Bing as their search engine.

  4. Pinterest: Utilize Pinterest by posting product images and linking them back to your Amazon page. It is especially effective for products that have a visual appeal.

  5. Social Media Ads:

    • Facebook Ads: With billions of active users, Facebook ads can target specific demographics, interests, and behaviors, showing ads in various places on the platform.
    • Instagram Ads: This platform is ideal for targeting younger demographics like millennials and Gen Z. Creative images and videos can be boosted for more reach.
    • TikTok Ads: Engage with the highly active user base on TikTok to showcase your products in a creative and engaging manner.

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  6. Email Marketing: By directing potential customers to a landing page before they reach your Amazon listing, you can collect their emails and build a list for future marketing campaigns.

  7. Amazon Influencers: Partner with influencers who can showcase your products to their followers, which can significantly increase traffic and sales.

  8. Product Launch Services and Deal Sites: Use these platforms to promote new products and generate buzz. We have a number of clients who launch items on Indiegogo prior to their Amazon launch.

  9. Events: Participating in or sponsoring events can help you reach potential customers in a more direct way, although specific strategies may vary based on the event's nature and audience.

  10. Direct Mail and Packaging: Although more traditional, including information about your Amazon page in direct mail or on product packaging can redirect customers from offline to online, helping to create a seamless brand experience.

Each of these strategies requires careful planning and execution, as well as ongoing analysis to ensure they are cost-effective and provide a good return on investment. It is also crucial to ensure that all marketing materials comply with Amazon's terms of service to avoid any potential issues with your seller account.