Is Selling On Amazon Worth It in 2024?

Adam Wilkens


"In today's rapidly evolving e-commerce landscape, the question 'Is selling on Amazon worth it in 2024?' becomes increasingly relevant for new brand owners seeking platforms to amplify their reach and enhance business growth. As we step into 2024, Amazon continues to stand out as an indispensable platform for budding entrepreneurs. Here's why Amazon should be at the top of the list for any new brand owner looking to make a mark in the digital marketplace.

Massive Customer Base

Amazon's vast global customer base is its most compelling advantage. By choosing to sell on Amazon, new brand owners gain immediate access to millions of potential customers worldwide. This massive audience can dramatically accelerate a brand's exposure and sales, a crucial factor for any new business.

Trust and Credibility

Trust is a critical component in the customer's decision-making process. Amazon has built a strong reputation for reliability and customer service. For new brands, being associated with Amazon lends an instant credibility boost, reassuring potential customers about the quality and authenticity of their products. Amazon is the leading destination for all product research and one of the top trusted companies in the USA.

Fulfillment by Amazon (FBA)

Logistics can be a significant challenge for new brands. Amazon’s Fulfillment by Amazon (FBA) service simplifies this by handling storage, packing, and shipping. This not only eases the operational burden for brand owners but also ensures quick and reliable delivery to customers. With FBA you can focus on growing your business rather than be burened with pick, pack, ship, order confirmation, and constant customer interaction. This will allow you to scale your business more efficiently.

Prime Membership

Access to Amazon Prime members, who are known for their higher spending habits and frequent purchases, is a game-changer. Brands selling on Amazon can tap into this lucrative segment, which can lead to increased sales volumes and brand loyalty. There are currently over 200 million households in the USA with an active Prime Membership, representing a very large and growing customer base.

Global Reach

Expanding a brand internationally can be daunting. Amazon operates in numerous countries, offering a streamlined path for brand owners to reach global markets. This international presence can be pivotal in scaling a brand beyond local boundaries. Easily "Go Global" with a few clicks of the mouse and link your US storefront to UK, Europe, South America, Mexico, Canada and begin selling internationally with ease.

Customer Insights

Understanding customer behavior is vital for any business. Amazon offers in-depth data and insights on customer preferences and market trends. New brand owners can leverage this information to tailor their products and marketing strategies more effectively. The retail anayltics including cart data, and customer metrics are unrivilved. Know your customer better than you every imagined. This knowledge allows you to script messaging specific to your target market.

Advertising and Promotional Tools

Visibility is key in e-commerce. Amazon’s sophisticated advertising and promotional tools, like sponsored product ads, help in increasing a brand’s visibility among a sea of competitors. This can lead to higher product rankings and visibility, directly impacting sales. The low cost of targeted advertising and wide array of ad options provide a very wholelisting approach to funnel marketing. Target customers at any point in their shopping journey with tools available to target every aspect of the funnel.

Marketplace Dominance

Amazon's dominance in the e-commerce space cannot be overstated. For new brands, being present on such a platform can significantly enhance their market presence and visibility, contributing to overall brand recognition and growth. It is the #1 shopping platform, and the #1 ecommerce market share leader with over 37% of the entire industry all under one roof. The customers are there, so you need to be visible there. Success on Amazon will open doors for other retailers and opportunities. In addition, Amazon is like free marketing. If you become popular on Amazon, you become popular, period.

User-Friendly Platform

Amazon's platform is designed to be user-friendly for both sellers and customers. The straightforward setup process for new sellers and the intuitive shopping experience for customers make it an ideal platform for new brands to start their e-commerce journey. The Seller Central platform is extremely intuitive and user friendly. Even with basic computer skills you can learn to navigate the UI, and if you have any questions along the way you can always find help.

Customer Feedback Mechanism

The review and rating system on Amazon is a powerful tool for new brand owners. It provides honest customer feedback, which is crucial for improving product quality and customer satisfaction. Positive reviews can also significantly influence purchasing decisions of potential buyers. People trust Amazon reviews, and quantity of reviews matter. Nothing says buy me like 1000 4.5 star reviews. If you can scale your reviews, with positive feedback then all of the other metrics will align in your favor from profitability to advertising efficiency.

Final Thoughts

In conclusion, addressing the question, 'Is selling on Amazon worth it in 2024?' reveals that Amazon offers an unparalleled platform for new brand owners this year. Its vast customer base, trusted reputation, logistical support, and global reach provide a robust foundation for brands to launch and grow. By leveraging these benefits, new entrepreneurs can successfully navigate the competitive world of e-commerce and carve out their own success stories, affirming that selling on Amazon will remain a lucrative venture in 2024. Additionally, utilizing the expertise of an Amazon consulting agency can further optimize strategies and maximize profits for sellers on the platform.