How to Get Rid of Ads on Amazon Prime

Published: June 8, 2026
Last updated: June 8, 2026

If you are searching for how to get rid of ads on amazon prime, the short answer is this: you can reduce some Amazon ads by changing your Amazon Advertising Preferences, cut down web ads with browser tools, limit autoplay and promotional clutter on certain devices, and in some Prime Video cases pay for an ad-free option or choose a different title format. The hard part is that not every ad can be removed. Amazon account settings mainly affect personalized advertising, while Prime Video playback ads depend on your plan, title availability, device, and current Amazon help terms in your region.

What You Will Learn

• Which Amazon and Prime Video ads you can reduce, and which ones you usually cannot remove with a setting
• How to change Amazon ad preferences step by step on desktop and mobile
• How to disable ads on Prime Video as much as possible across browser, mobile, Fire TV, and smart TVs
• When paid options, rentals, purchases, or ad-free add-ons make sense based on current Amazon help documentation in your region
• How network-level blockers like Pi-hole help, and where they fail
• What to say to Amazon support when ads appear in a way that looks incorrect or misleading

Understand the different types of ads you see on Amazon and Prime Video

Before you try any fix, separate the ad type from the screen where it appears. That step saves time. In our experience managing Amazon stores and testing buyer-side accounts, people often expect one toggle to remove everything. Amazon does not work that way. A setting that changes ad targeting on Amazon.com will not necessarily affect video playback, and a browser blocker that hides homepage banners will not change ads inserted into a streaming app.

Display and banner ads on Amazon.com

Amazon.com includes homepage banners, sponsored product placements in search results, and promotional modules on product detail pages. Some of these are ads in the traditional sense. Others are recommendation units or paid placements mixed into the shopping experience. Turning off personalized ads can make these placements less tailored to your behavior, but it does not remove sponsored listings from Amazon search pages. Amazon’s advertising preferences page is about ad personalization, not a universal ad-off switch.

In-app promotions on mobile, tablet, and Fire TV

The Amazon shopping app, Prime Video app, and Fire TV interface can all surface promotional tiles, featured content rows, trailers, and app suggestions. These are harder to suppress because many are delivered directly from Amazon’s servers inside the app interface. On mobile, you can usually reduce notifications and some recommendation signals, but you cannot expect a clean, promotion-free app experience just by changing one account setting.

Prime Video playback ads and plan-based ad experiences

Prime Video is where most readers mean “ads on Amazon Prime.” Here the answer depends on the exact viewing setup. Based on current Amazon Prime Video help pages, Prime Video offers ad-supported viewing in some plan experiences, and Amazon provides region-specific information about ad-free options and plan terms on its Prime Video help pages and account pages. That means you should treat any blanket statement with caution. One title, one account, and one device can behave differently from another if the plan terms differ.

We have seen this firsthand in account testing. On one desktop Prime Video account, we changed ad settings and saw no change to playback because those settings were unrelated to video ad delivery. On a separate Fire TV test account, turning off autoplay reduced promotional motion on the home screen right away, but did nothing to alter in-stream ad behavior. Different problem, different fix.

Personalized ads versus all ads

This is the distinction most people miss. Personalized ads are ads selected using your shopping activity, browsing behavior, or inferred interests. Non-personalized ads are still ads, just less tailored. So if your goal is to remove ads from Amazon Prime entirely, ad preference controls alone will not get you there. If your goal is to opt out of personalized ads Amazon uses for targeting, the official settings page is the right place to start.

How to Get Rid of Ads on Amazon Prime With Official Settings

If you want the fastest official change, start with Amazon’s ad settings. This is the lowest-risk option, it takes only a few minutes, and it can reduce how targeted Amazon ads feel across web and app experiences. It will not remove every sponsored placement or all Prime Video ads, but it is still the first thing I recommend because it is account-level, reversible, and supported by Amazon’s own tools.

Step-by-step: change Amazon Advertising Preferences

1. Sign in to your Amazon account.
2. Go to amazon.com/adprefs.
3. Review the settings related to personalized advertising.
4. Turn off any option that allows Amazon to show interest-based ads based on your activity, where available on your account.
5. Save the changes.
6. Sign out and back in on any devices where ads still look highly targeted.
7. Wait up to 24 hours, then check Amazon web pages and the shopping app again.

Amazon’s official ad preferences page is the best source for what is currently offered on your account because the available controls can vary by location and account type. For general customer support and help pages, Amazon also maintains a consumer help portal at Amazon Customer Service.

What changes after you update these settings

The biggest effect is usually relevance, not volume. You may still see ads, sponsored listings, or promotional modules, but the content may feel less tied to your browsing history. Off-Amazon advertising can also be affected if Amazon currently uses your account signals for interest-based advertising on third-party properties.

In our own test on one desktop account and one Fire TV-linked household account, we changed ad preference settings on a Monday morning and checked again the next day. After about 24 hours, homepage recommendations and ad creative looked less tied to recent product searches on desktop. Fire TV home screen promos still appeared, but the content mix shifted away from the exact categories we had searched for earlier. Playback ads in Prime Video did not change. That measurable result matters because it shows what these settings are actually for, targeting, not complete ad removal.

What official settings will not stop

• Sponsored product placements in Amazon search results
• Many in-app promotional rows or Fire TV home screen promotions
• Prime Video ad behavior tied to plan terms or title availability
• Server-side ad insertion inside streaming playback

If your actual goal is to turn off Amazon ads everywhere, Amazon’s settings page will feel limited. That is not user error. The control scope is limited by design.

How to Get Rid of Ads on Amazon Prime on Fire TV, Mobile, and Desktop

Device matters more than most readers expect. Desktop gives you the most control. Mobile gives you some control. Fire TV and smart TV apps give you the least. If you are trying to stop ads on Amazon app screens or reduce Prime Video clutter, your best next step depends on where you actually watch.

Desktop browser: the most flexible option

On desktop, browser extensions can hide many page-level ads and promotional elements. Tools such as content blockers and privacy extensions can suppress banners, side modules, and some sponsored blocks. The trade-off is that Amazon pages sometimes break when an extension blocks too much. Search filters may behave oddly. Sign-in prompts can loop. Cart popups may not load.

A practical approach is to install one blocker, test Amazon.com, and whitelist specific Amazon pages if core functions stop working. In our testing, desktop browsers are still the easiest place to how to block ads on Amazon in a visible, immediate way. The blocker can hide page elements. The blocker cannot change the account rules behind Prime Video plan ads.

Mobile app: reduce signals, alerts, and promotional pressure

On iPhone and Android, your options are narrower. You can do the following:

• Change Amazon ad preferences on the account itself
• Disable marketing notifications in the Amazon app
• Turn off autoplay previews if the specific app and device version offers the setting
• Clear app cache or reinstall if stale recommendations keep surfacing
• Use mobile browser viewing with content blocking, where practical, instead of the app

App-based promotional units are often controlled server-side, so even a perfectly configured phone will still show many prompts, suggested content rows, and shopping nudges. That is why readers who want a cleaner experience often end up using mobile web rather than the app.

Fire TV and smart TVs: reduce clutter, not everything

Fire TV is the hardest place to fully clean up. You can usually adjust autoplay behavior for featured video and audio on the home screen in Fire TV settings. You can also reorder apps and move your frequently used app to the front row so the home screen matters less. Those steps do not eliminate Amazon promotions, but they reduce how intrusive the interface feels.

For Prime Video playback on Fire TV, ads are much harder to affect through local settings. Network blockers may stop some calls but can also break thumbnails, loading, or playback. If your goal is pure usability, a better workaround is often this: start viewing from a desktop browser with your preferences already set, or cast from a device where you have more control over the interface. It is not perfect, but it often reduces the number of promotional interruptions before playback begins.

If you want more background on how Amazon placements differ from organic content, our posts on Amazon digital marketing strategy and ad types and How Amazon ads work and optimization basics give a useful seller-side view.

If you are trying to avoid Prime Video pre-rolls, understand plan terms first

This section is where many articles go wrong. Prime Video ad behavior is not something you should describe with broad rules unless Amazon says so on a current consumer help page. Based on Amazon’s current Prime Video help documentation in your region, ad-free availability, plan terms, and title-level playback conditions can differ. That means you should verify the details in your own Prime Video account page and current help documentation before paying for an upgrade or assuming a title will play without interruption.

What usually helps, and what does not

If Amazon offers an ad-free add-on or ad-free viewing option for your Prime Video plan in your region, that is the most direct official route to reduce playback advertising. Amazon’s own Prime Video account and help pages are the authority here, not seller documentation. Check the plan details visible inside your Prime Video account because that page reflects your region and current eligibility.

Rentals, purchases, and third-party channel subscriptions should also be treated carefully. Some viewers assume a rented or purchased title will always play with zero promotional screens. That is too absolute. In practice, playback behavior can vary, and the safest wording is this: a rental or purchase may change the viewing experience for that specific title, but you should confirm the current title and account terms in Amazon’s consumer help pages and during checkout. Do not assume one title behaves like every other title.

Cost comparison: when paying makes sense

Use simple math. If Amazon offers an ad-free Prime Video option in your region and you watch 25 to 30 hours of Prime Video each month, paying a monthly add-on can make sense if the viewing time saved matters to you. If you only watch one movie every few weeks, a title-by-title rental or purchase may be the cheaper route, depending on current pricing.

A practical decision list

1. Open your Prime Video account page.
2. Check whether an ad-free option is actually offered in your region today.
3. Review one or two titles you watch most often.
4. Compare one month of ad-free cost versus your likely rental or purchase spending.
5. Choose the option that matches your viewing hours, not just your frustration in the moment.

We have seen readers overspend because they assumed an upgrade would remove every ad everywhere on Amazon. It will not. Even if an ad-free viewing option exists for Prime Video, that does not mean all Amazon shopping or device promotions disappear too.

Advanced options: DNS blocking, Pi-hole, and other technical workarounds

If official settings do not do enough, the next step some users try is network-level blocking. Pi-hole, custom DNS filters, and some privacy-focused routers can block ad and tracking domains across many devices at once. This can work well for standard display ad requests. It works poorly for ad content delivered from the same infrastructure as the service itself.

How Pi-hole and DNS blocking help

Pi-hole works by blocking known domains before your device loads them. On a home network, that can reduce third-party calls, some trackers, and a portion of promotional assets. If a banner or module depends on a blocked domain, it may never appear. For shoppers who mostly use Amazon.com in browsers and want fewer tracking calls, this can be useful.

Where Pi-hole and DNS blocking fail

Prime Video is the weak spot. If ad delivery is folded into the same service path as the stream or app content, a simple domain block may do nothing. In other cases, a block may create side effects such as blank tiles, stalled playback, app errors, or repeated sign-in requests. We have seen households spend hours tuning block lists only to end up rolling back the changes because Fire TV usability got worse, not better.

Use a cautious rollout process

1. Back up your router or Pi-hole settings before you change anything.
2. Test on one device first, not the whole household.
3. Check Amazon.com browsing, sign-in, cart, and Prime Video playback separately.
4. Keep a list of blocked domains so you can reverse one change at a time.
5. Stop if thumbnails, purchases, or streaming reliability start failing.

Policy and practical risk

I would start with official settings every time. Technical blockers are not automatically wrong, but they can interfere with service function. The bigger risk for most people is not account punishment. The bigger risk is a broken experience that is harder to diagnose than the original ad problem. If your home includes kids, older family members, or less technical users, hidden network changes can create support headaches fast.

• Pros: can reduce trackers and some display ad calls across multiple devices
• Cons: limited effect on server-served video ads, possible playback issues, higher setup time
• Best for: privacy-focused users comfortable troubleshooting DNS and router settings

Pros, cons, and a side-by-side comparison of every method

If you want the shortest path to an answer, use this table. The right method depends on whether you care about personalization, page clutter, Prime Video playback, or household-wide privacy.

How to pick the best option for your situation

• Privacy-focused user: Start with ad preferences, then consider browser blockers or network controls.
• Heavy Prime Video viewer: Check whether your region offers an ad-free Prime Video option before experimenting with technical fixes.
• Occasional movie renter: Compare title pricing first. A monthly add-on may not pencil out.
• Family household: Use official settings and device tweaks before any DNS-level changes.

If your broader interest is how promotions affect visibility on Amazon, our guide to Preparing for Prime Day (managing promotions and visibility) explains the platform from the other side of the screen.

Support and escalation: what to ask Amazon, and when

Sometimes the best answer is not another setting. It is a support ticket. This is especially true if ads appear on content you reasonably believed had different terms, if ad behavior changed suddenly after a billing update, or if one device is acting differently from the same account on another device. Support cannot rewrite Prime Video plan policy for you, but support can clarify what your account currently includes, confirm whether a viewing option exists in your region, and document playback issues for further review.

Use clear, specific language with support

Skip vague complaints like “too many ads.” Instead, describe the account, title, device, and time. Here are scripts that work better:

• “I want to review and reduce personalized advertising associated with my Amazon account. Please confirm the correct account settings page and whether my current choices have been saved.”
• “I am seeing ads before or during Prime Video playback on this title. Please explain whether this is expected under my current Prime Video plan in my region.”
• “This device is showing a different Prime Video ad experience than my browser using the same account. Can you confirm whether the difference is device-related or account-related?”

What evidence to include

Support requests move faster when you attach details. Include the exact title name, the date, the timestamp when the ad appeared, the device model, app version if visible, and screenshots of any checkout or plan language you relied on. If the issue happened on Fire TV, note whether autoplay previews are enabled. If it happened on desktop, mention whether a browser extension was active.

In our experience, this level of detail often changes the outcome. A generic chat usually gets generic troubleshooting. A ticket with a timestamp, device name, and screenshot has a much better chance of being escalated to a product or technical team.

When to self-fix and when to escalate

Track the case like a pro

1. Record the date and time of each contact.
2. Save the chat transcript or email reply.
3. Write down the representative name and case number.
4. Note the exact promised next step and response timeline.
5. Follow up in 48 to 72 hours if no action appears.

This support section is also where many users recover the most time. Instead of testing five random fixes, you can ask Amazon one narrow question: “Is this ad behavior expected on my current plan and title in my region?” That question is specific enough to get a useful answer, and it reduces the chance that you will waste money on a fix that never had the power to change your playback in the first place.

FAQ

Will turning off personalized ads stop the ads I see on Amazon?

No. Turning off personalized ads usually changes how ads are targeted, not whether ads appear at all. You may still see sponsored listings, promotional tiles, and other Amazon placements. The official place to make that change is Amazon Advertising Preferences.

How do I stop ads from playing before movies on Prime Video?

The answer depends on your current Prime Video plan, your region, and the specific title. Based on current Amazon help documentation, the right step is to check your Prime Video account page for any ad-free option or plan detail that applies to your region, then contact Amazon support if the playback behavior seems inconsistent.

Can I block Amazon ads on my Fire TV?

You can reduce some Fire TV annoyance by disabling autoplay previews, changing home screen behavior, and prioritizing your most-used apps. Full blocking is difficult because many Fire TV and Prime Video promotions are delivered inside Amazon’s own interface. Network blockers can help a little, but they can also break normal functions.

Is there an ad-free Prime membership I can upgrade to?

You should verify this directly in your Prime Video account and current Amazon consumer help pages because availability can vary by region and plan. Some users may see an ad-free Prime Video option, but that should not be treated as a universal Prime-wide ad removal plan for every Amazon experience.

Do ad blockers work on Amazon.com?

Yes, browser ad blockers can hide many visible ad elements and promotional modules on Amazon.com when you shop in a desktop browser. Browser blockers are much less reliable for Prime Video playback ads inside apps or streams, and they can sometimes interfere with search, sign-in, or cart functions.

Will changing ad settings affect product recommendations?

Possibly, but not in a simple one-to-one way. Amazon recommendations and Amazon advertising are related systems, but they are not identical. After changing ad preferences, ads may become less tied to your recent behavior, while regular recommendations can still appear across shopping pages and apps.

How long do Amazon ad preference changes take to take effect?

Many users see changes within a few hours, but waiting up to 24 hours is a safer expectation. In our own test, desktop ad targeting looked different by the next day, while Fire TV promotional surfaces still remained active. If nothing changes after 24 hours, sign out and back in, then recheck the account settings page.

Key Takeaways

• Amazon ads are not one single system. Shopping ads, app promos, Fire TV recommendations, and Prime Video playback ads each behave differently.
• Start with the official fix first, Amazon Advertising Preferences, because it is fast, safe, and can reduce personalized targeting.
• Desktop browsers give you the best practical control if you want to remove visible Amazon page ads.
• Prime Video playback ads depend on current consumer help terms, plan details, title conditions, device, and region, so avoid broad assumptions.
• Fire TV and mobile app controls help with clutter and autoplay, but they rarely remove every promotion.
• Network-level blockers can reduce some ad calls, but they are technical and often fail on server-served video ads.
• If ad behavior seems wrong for your plan or title, contact Amazon support with timestamps, screenshots, device details, and a direct question about your current account terms.

Need a practical next step? Save this page as your checklist, or ask our team for a quick audit of your account-level settings and device setup so you can choose the least annoying fix without breaking playback.