As an Amazon FBA or FBM seller, it is important to respond to any performance notifications that you receive from Amazon Seller Central promptly. These notifications could be related to a variety of issues such as late shipments, order cancellations, or customer complaints. Ignoring these notifications or failing to respond in a timely manner could lead to your account or ASINs being restricted, which can have a significant impact on your business.
One of the first steps you should take when you receive a performance notification is to mark it as read. This will ensure that you don't miss any important details or deadlines that may be included in the notification. Once you have read the notification, you should take action immediately to address any issues that have been identified.
If the notification relates to a specific order, you may need to contact the customer to resolve the issue. For example, if the customer has complained about the condition of the product they received, you may need to offer a replacement or refund. Alternatively, if the notification relates to a broader issue, such as a pattern of late shipments, you may need to review your shipping processes and make changes to ensure that your shipments are dispatched on time.
If your account health is poor, this can have a significant impact on your buy box eligibility. The buy box is the box on the product detail page where customers can add items to their cart and make a purchase. Amazon uses a complex algorithm to determine which sellers are eligible for the buy box, and account health is one of the factors that is taken into account.
If your account health is poor, you may find that your products are no longer eligible for the buy box, which can have a significant impact on your sales. This is why it is important to respond to any performance notifications that you receive from Amazon Seller Central promptly, and to take action to address any issues that have been identified.
When responding to a performance notification, it is important to provide a detailed plan of action. This should outline the steps that you will take to address the issue that has been identified, as well as any steps you will take to prevent similar issues from occurring in the future. Your plan of action should be specific, measurable, achievable, relevant, and time-bound (SMART), and should demonstrate that you have taken the issue seriously and are committed to addressing it.
In addition to responding to performance notifications, there are other steps that you can take to improve your account health and increase your chances of winning the buy box. These include:
Maintaining high standards for customer service: This includes responding promptly to customer inquiries and resolving any issues that arise in a timely and professional manner. Keeping your inventory up to date: Make sure that you have sufficient inventory on hand to meet customer demand, and that your listings are accurate and up to date. Offering competitive pricing: Make sure that your prices are competitive with other sellers in your category. Providing fast and reliable shipping: Make sure that your orders are shipped promptly and that customers receive their orders in a timely manner. Maintaining a high feedback rating: Encourage customers to leave feedback for you, and respond promptly to any negative feedback that you receive.
As a final note, with being an Amazon FBA or FBM seller, it is important to respond to any performance notifications that you receive from Amazon Seller Central promptly, mark all notices as read, and create an appeal if necessary. Account health has a significant impact on your buy box eligibility, so it is important to take steps to maintain high standards for customer service, keep your inventory up to date, offer competitive pricing, provide fast and reliable shipping, and maintain a high feedback rating. By taking these steps, you can improve your account health and increase your chances of success on Amazon.
In addition, below here are some resources related to Amazon Seller Central that you may find helpful:
This is the main portal for Amazon sellers, where you can manage your inventory, pricing, and orders, as well as access performance metrics and tools to help you grow your business.
This is a community of Amazon sellers where you can ask questions, share advice, and learn from other sellers.
This is a page on Amazon Seller Central that provides information on how to respond to performance notifications, how to appeal decisions, and how to improve your account health.
This is a tool on Amazon Seller Central that provides an overview of your account health, including metrics on customer metrics, policy compliance, and product metrics.
This is a feature on Amazon that allows customers to add items to their cart and make a purchase directly from the product detail page. Winning the buy box can be an important factor in increasing sales.