Amazon FBA vs Shopify: A 2024 Comparison

Adam Wilkens


E-commerce entrepreneurs face a crucial decision: Amazon FBA vs Shopify. Both platforms offer distinct advantages and disadvantages, impacting your approach to sales and fulfillment. This post delves into a comprehensive comparison of Amazon FBA vs Shopify, equipping you with the knowledge to make the best choice for your business.

First, let's define what Amazon FBA and Shopify are. Amazon FBA stands for Fulfillment by Amazon, which is a service that allows Amazon sellers to store their products in Amazon's fulfillment centers. When a customer orders a product, Amazon takes care of packing and shipping the product directly to the customer. On the other hand, Shopify is an e-commerce platform allowing you to create your online store and sell your products directly to your customers.

Amazon FBA vs Shopify - Pros and Cons of Each Platform

Amazon FBA Pros:

Large Customer Base: Amazon has over 200 million customers worldwide, so you have a high chance of reaching a large audience.

Prime Eligibility: When you use Amazon FBA, your products are eligible for Amazon Prime, meaning customers can receive free and fast shipping.

Shipping and Handling: Amazon handles shipping and handling, so you don't have to worry about packing and shipping your products.

Amazon FBA Cons:

Fees: Amazon charges various fees for using their FBA service, which can include storage fees, fulfillment fees, and referral fees.

Lack of Control: Amazon has strict policies and guidelines that you must follow when using their FBA service, which means you have less control over your products and customer experience.

Competition: With so many sellers on Amazon, it can be challenging to stand out and compete with other sellers.

Shopify Pros:

Customizable: With Shopify, you can completely control and customize your online store to fit your brand and vision.

Payment Flexibility: Shopify allows you to choose from various payment gateways, which means you can choose the one that works best for your business.

No Fees: Unlike Amazon FBA, Shopify does not charge additional fees for using their platform.

Shopify Cons:

While Shopify has a large customer base, it is smaller than Amazon.

Shipping and Handling: Unlike Amazon FBA, you are responsible for shipping and handling your products, which can be time-consuming and expensive.

Technical Expertise: Shopify requires some technical expertise to set up and maintain, so you may need to hire a developer or learn how to use the platform.

Shopify vs Amazon FBA - Which One Should You Choose?

The choice between FBA Amazon vs Shopify hinges on your business and goals. For a large audience and Prime eligibility, consider Amazon FBA. If you prioritize complete control over your online store and minimizing fees, Shopify might be a better fit.

It's also worth noting that some businesses use Amazon FBA and Shopify. For example, you could use Amazon FBA to sell your products on Amazon and Shopify to sell your products on your website. This strategy allows you to use both platforms' strengths and reach a wider audience.

Amazon FBA and Shopify offer unique advantages and disadvantages. When choosing which one to use, consider your business goals and needs, and weigh the pros and cons of each platform. Ultimately, the platform you choose should help you achieve your business objectives and allow you to grow and succeed.

How Do The Seller Fees Compare Amazon FBA Vs. Shopify?

When comparing the selling fees per item sold between Amazon Seller Central's FBA and Shopify, there are several factors to consider.

Amazon FBA Fees:

When you use Amazon FBA, you will be charged several fees, including storage, fulfillment, and referral. The storage fees vary depending on the size and quantity of your products and the time of year. The fulfillment fees include picking and packing fees and shipping fees. The referral fee is a percentage of your product's sale price and varies depending on the category of your product.

It's important to note that Amazon FBA fees can add up quickly, especially if you have a large inventory or sell products with low-profit margins. However, the advantage of using FBA is that you can use Amazon's large customer base and Prime eligibility, which can help increase sales and revenue.

Shopify Fees:

Shopify does not charge additional fees for selling your products, but you must pay for a monthly subscription plan and credit card processing fees. The monthly subscription fee varies depending on your chosen plan and ranges from $29/month to $299/per month. Your payment gateway provider charges credit card processing fees typically ranging from 2.4% to 2.9% + $0.30 per transaction.

Compared to Amazon FBA, Shopify fees are more predictable and transparent. However, you are responsible for shipping and handling your products, which can be a significant expense depending on the size and weight of your products and your shipping destination.

Overall, the fees associated with selling on Amazon FBA versus Shopify depend on several factors, including the size and weight of your products, the number of products you sell, and your subscription plan on Shopify. However, selling fees on Amazon FBA tend to be higher than Shopify because of the additional fees associated with storage, fulfillment, and referral fees.

Calculating and comparing the fees associated with both platforms is essential before deciding which one to use. Consider other factors, such as customer base, shipping and handling, and technical expertise, to determine which platform best fits your business goals and needs.

Which Platform are You Most Likely to Be Successful On?

When it comes to online selling, one of the most critical factors for success is having access to a large customer base. In this regard, Amazon has a significant advantage over Shopify. Amazon is one of the most popular online marketplaces, with millions of customers visiting the site daily. In contrast, building a customer base on Shopify requires more time, effort, and marketing resources.

When you sell on Amazon, your products are exposed to millions of potential customers already looking for products to buy. Amazon's search algorithm also helps your products get found by customers who are searching for similar products. Additionally, Amazon's Prime membership program, which offers free two-day shipping on eligible products, makes it more likely that customers will buy from Amazon over other online marketplaces.

On the other hand, building a customer base on Shopify requires more work. You must market your products and drive traffic to your website through social media, email marketing, SEO, and other strategies. You must also optimize your website for conversions and provide a seamless customer experience to encourage repeat business.

While building a customer base on Shopify can be more challenging, it does have its advantages. For one, you have more control over your brand and customer experience. You can design your website to reflect your brand and message, and you can personalize the shopping experience for each customer. You can also set your prices, control your margins, and avoid the fees associated with selling on Amazon FBA.

However, when it comes to reaching and exposure, Amazon has a clear advantage. With millions of customers already using Amazon, your products have a higher chance of being seen and purchased. This can be particularly beneficial for new or unknown brands looking to build a customer base quickly.


In conclusion, while both Amazon FBA and Shopify have advantages and disadvantages, the sheer volume of customer traffic on Amazon makes it more likely that you will succeed on this platform, especially with the guidance of an Amazon Consultant Agency. With the right strategy and product mix, you can leverage Amazon's massive customer base to drive sales and grow your business. However, if you are looking for more control over your brand and customer experience, and are willing to invest more time and resources into marketing and customer acquisition, then Shopify may be a better option for your business. Ultimately, the best platform for your business will depend on your specific needs, goals, and resources.