2021-04-13

Words that can get your detail page on Amazon restricted or removed

Words that can get your detail page on Amazon restricted

 

Amazon has an ever-growing list of product categories and types that is does not allow and also a list of words that the system just doesn’t like. Most of these words revolve around claims, as Amazon gets more conservative so do the claims you can make within your product title, bullets, description, and A+ content.

If you recently faced a product restriction, and don’t know why you should immediately refer to your content. Most of the time if you do a full update on the content via seller central or request brand registry update title, bullet, product description to exclude these terms you can be up and running again within 24 hours.

Some of the more recent phrases that Amazon has banned (without proper testing include)

  • CPSC approved / certified
  • EPA approved / certified
  • FDA approved / certified
  • Certified
  • Approved
  • Soap
  • Mildew
  • Coronavirus
  • Germs
  • Virus
  • COVID-19
  • Bacteria
  • Antibacterial
  • Anti-bacteria
  • Repel Insects
  • Healthy
  • CBD

 

Amazon also prohibits you from making claims that your product can cure or prevent any sort of diseases:

 

Prohibited Product Claims for Diseases

Amazon prohibits the sale of products that claim to cure, mitigate, treat, or prevent diseases in humans or animals without FDA approval. The following are some example of diseases that products cannot claim to cure, mitigate, treat, or prevent:

  • Cancer
  • Cancroid
  • Chlamydia
  • Coronavirus and/or COVID-19
  • Cytomegalovirus (CMV)
  • Human Papilloma Virus (HPV)
  • Gonorrhea (‘The Clap’)
  • Hepatitis (A, B & C)
  • Herpes Simplex Virus 1 and 2 (HSV1 & HSV2)
  • Human Immunodeficiency Virus (HIV)
  • Acquired Immune Deficiency Syndrome (AIDS)
  • Lymphogranuloma Venereum (LGV)
  • Mononucleosis (‘Mono’)
  • Mycoplasma Genitalium
  • Nongonococcal Urethritis (NGU)
  • Pelvic Inflammatory Disease (PID)
  • Pubic Lice (‘Crabs’)
  • Scabies
  • Syphilis
  • Trichomoniasis (‘Trich’)
  • Liver disease
  • Multiple sclerosis
  • Kidney cirrhosis or disease
  • Alzheimer’s disease
  • Dementia
  • Stroke
  • Parkinson’s/ Parkinson
  • Diabetes/ Diabetic/Diabetic Neuropathy
  • Flu
  • Influenza
  • Meningitis
  • Glaucoma
  • Cataract
  • Attention Deficit Disorder Drugs (also known as ADD or ADHD)
  • Concussion
  • Traumatic brain injuries (TBIs)
  • Nano silver
  • Anti-Bacterial
  • Anti-Microbial
  • Anti-Fungal
  • Tumor
  • Seasonal Affective Disorder (SAD)
  • Depression
  • Cystic Fibrosis
  • Hodgkin’s Lymphoma
  • Lupus
  • Muscular Dystrophy
  • Multiple Sclerosis
  • ALS (Amyotrophic lateral sclerosis, or Lou Gehrig's disease)
  • Gout
  • Crohn’s
  • Celiac
  • Epilepsy
  • Seizures
  • Obesity
  • Autism
  • Addictive substance withdrawal

 

In addition, there are a laundry list of products and ingredients that cannot be sold on Amazon. There are help sections on Amazon which discuss this breakdown by product type, for more information you can find this list of restricted products and policies at this link:

 

https://sellercentral.amazon.com/gp/help/help.html?itemID=200164330

 

Listing restrictions

As a seller or advertiser on Amazon, it is your responsibility to comply with all laws and regulations and with Amazon policies when listing and describing your products on the detail page. Amazon provides the following material for informational purposes only, and it is not intended as legal advice. Amazon.com encourages you to consult with your legal counsel for questions about the laws and regulations concerning your listings. You are legally responsible for all claims on your detail page.

Selling privileges are commonly restricted or removed if a seller's account health does not adhere to the Amazon performance metrics and policies. Refer to FBA product restrictions for additional information.

Consequences of violation

Violations of Amazon's listing policies may result in actions such as:

  • Cancellation of listings
  • Limits on listing privileges
  • Suspension of listing privileges
  • Removal of listing privileges

Amazon reserves the right to make judgments in its sole discretion about whether or not a listing is appropriate. The best practice is avoidance when it comes to Amazon restrictions, it is best to be conservative rather than take risks because you only but your brand, products, and Amazon store at risk when you list products which lack the proper testing or make illegal claims.

By Adam E. Wilkens